The Bill & Melinda Gates Foundation through the Jalin Foundation is conducting a social marketing campaign in Jakarta aimed at reducing the appeal or tobacco use among teenagers aged 12–19. The campaign will address the gaps in power between the tobacco industry network and the under-equipped smoking control programs, as well as the challenges faced by young people in engaging them in discussions on smoke control. This strategy will revolve around Meaningful Youth Participation (MYP), enabling young individuals to actively contribute insights and ideas, generating strategies that encourage tobacco cessation and limitation. By properly incorporating their perspectives into the decision-making processes, campaigns, and interventions, ultimately, it’s expected this approach will strive to create a tobacco-free environment tailored to their distinct needs and aspirations. Jalin’s vision for the project is that teen boys have the self-confidence, knowledge, motivation, and support needed to make healthy lifestyle choices that do not involve tobacco in their everyday lives.